Freshness is paramount. Whole coffee beans will remain fresh to create good quality coffee for up to about ten days after roasting under ideal storage conditions.
Coffee beans are best stored in a cool dark place in a sealed container. Resist the 'old school' coffee storage idea of refrigerating or freezing your coffee as coffee absorbs moisture and this will affect the flavour of your coffee.
Once coffee is ground it begins to deteriorate immediately. Whether you are making espresso, plunger of filter coffee, you should always grind beans immediately before brewing. Freshly ground tastes better every time, whatever the brew method.
Our coffee is stamped with the roast date of the beans on the back of the packaging, so you know exactly the age of your coffee and can use it at its optimum freshness.